Launchpad | Two Weeks to Founder Outbound Confidence | PATH
PATH · Launchpad · Cohort One

A few months ago I sent you something about building an SDR team. You told me, in one way or another, that it was too early. You were right. This is the thing that fits where you actually are.

Nobody warned you it would feel like this

You built something serious. You've raised money on it, or turned money down for it. And now you're getting hung up on by people who have no idea who you are, no interest in finding out, and no reason to be impressed by any of it.

It's humiliating in a way you can't really say out loud, so you don't. You just quietly stop dialling. And every week you don't dial, the one thing standing between your product and your pipeline is you.

Talk to Mark
2 Weeks 8 Sessions 4 Founders September 2026
Led by
Mark Facciani
Former VP of Sales Development, Tenna
Inc. 5000 #284 · 100%+ ARR growth
What it's actually costing

Every day without a meeting costs you twice

It isn't that outbound is hard. It's that every month you don't crack it, the job of cracking it gets handed straight back to the one person who can least afford the time.

01

No meetings means no new customers.

02

No new customers means no real feedback on the product, so you're building on guesses.

03

No revenue and no proof means you can't justify hiring the account executives.

04

No account executives means the selling stays exactly where it is. With you.

That's the trap. And you're burning cash the whole way through it.

Two weeks from now

You won't be afraid to pick up the phone

That's the whole point of this.

You'll have a script that sounds like you and works. A framework for every objection they throw at you. And a way to get better at this every single day, whether or not that day produced anything.

The fear and the embarrassment go. What replaces them is the thing you actually came for, which is knowing you can do this yourself.

What you walk out with

Five things you'll own on day fifteen

Not notes from a course. Working assets, built on your product, tested on your real calls.

A script that opens doors

Built for your audience, adapted by persona, tested live on real calls.

An objection framework

Custom to your product. A formula for every objection, so you say the same strong thing every time instead of whatever comes out.

A bullseye list

50 to 100 accounts. Not a data dump. The specific companies that match your stage, your price point and what your product is actually good at.

A 90-day calling plan

Targets for dials, conversations and meetings, so week three doesn't collapse the moment the sprint ends.

Daily call confidence

A system for improving at this every day, independent of whether today produced a meeting.

Inside the two weeks

Four assets that do the heavy lifting

Each one exists because of a specific thing that goes wrong, and each one costs you something real while you don't have it.

Your Call Script

$4,000
The pain

You're trying to explain what you have to offer and the prospect doesn't get it. It feels like you're speaking a foreign language.

What you get

A script that follows a clear progression built on sales best practices, custom to your audience, adapted by persona.

Without it

You flounder for days, weeks or months with the wrong script. You can burn 20+ hours a month on calls, on your own, and still never get the professional feedback that tells you what's actually wrong.

A-R-M Objection Framework

$2,000
The pain

Stuttering and stammering when the objection comes, and the embarrassment sets in because none of your words come out right.

What you get

An easy to learn, repeatable framework, custom to your product. A formula for every single objection, so you respond consistently every time.

Without it

You get shut down for lack of a framework and miss two out of every three meetings you could have booked. That's two extra meetings a week you're leaving on the table.

The Growth Tracker

$2,000
The pain

Every day you don't book the meeting you feel like a zero, and you don't know how you're getting this business to the next level when you can't even book a meeting.

What you get

A system to hone the skill and build confidence every day that is independent of your results. Three tabs: what you learned on connects, your top learning of the day, and your results over time.

Without it

You quit on yourself. Or worse, you quit on outbound entirely, because nobody set your expectations for what you'd achieve or how fast, and you had no way to see what you were doing well.

ICP Problems & Solutions

$1,000
The pain

You know the ins and outs of your product, the prospect doesn't seem to get it, and you want to bang your head against the wall.

What you get

A framework that amplifies the problem and surgically connects your solution, while identifying real ROI. The core problems you solve, when the prospect feels them most, and the ROI statements that land.

Without it

Hours and hours of failed calls, all of them avoidable the moment you can frame problem and solution properly.

Included alongside

Six more frameworks, built over 20 years

The same ones Mark uses with every client he coaches.

Building Your Lead Engine

So you never run out of people to call.

The Ultimate Outbound Metaphor

Outbound as matchmaking, and why that changes how you open.

Necessary vs Unnecessary Suffering

Which parts of this are supposed to hurt, and which parts you're doing to yourself.

Call Status

How to stop putting prospects on a pedestal, or beneath you.

Deposits & Withdrawals

Building empathy on a call so it stops feeling like an interrogation.

Buyer's Mentality

Recognising your own worth on the phone.

One to one

Mark reviews your actual calls

He takes your real recorded calls, sits with them alone, and sends you a private Loom walking through exactly what you did, what worked, and the two things to change on Monday.

Not group feedback. Not a template. Your calls, with your name on them.

$500
How it runs

Week one builds it. Week two runs it.

You are not learning this in theory and then going home to try it alone.

Week One

Build the machine

Four working sessions. Nothing theoretical, nothing you have to go away and finish on your own.

Built by Friday
Your ICP
Bullseye list
Your script
A-R-M framework

By Friday you have something to run, not something to think about.

Week Two

Live Call Labs

Mid-day, when people actually answer. All four of you dialling at once on mute. When someone connects, they unmute and the group listens in live, then pulls the call apart together the moment it ends.

Live Call Lab · in session
Dialling
Connected
Dialling
Dialling

Three or four real conversations an hour, dissected in real time, with Mark on the line.

8 Sessions
10.5 Hours
2 Weeks
4 Founders

Four seats, and that's deliberate. You cannot do this with twelve people on a call.

What it adds up to

The full stack

Your Call Script$4,000
A-R-M Objection Framework$2,000
The Growth Tracker$2,000
ICP Problems & Solutions$1,000
Six additional frameworks$3,000
1:1 call review with Mark$500
Bullseye account list$500
90-day calling plan$500
Total value$13,500
Risk

Two ways out. Both yours.

GUARANTEE ONE

Finish week one

Sit through the first week. If you don't believe this is going to work for you, tell Mark and take every dollar back. No argument, no forms.

GUARANTEE TWO

Book three meetings

If you finish Launchpad without three meetings booked, you run the next cohort free, and Mark does three one-to-one call reviews with you until you get there.

Most people offering something at this price guarantee nothing at all. Full conditions are set out in your agreement.

The investment

$3,000, and $2,500 of it comes back

Split payment
$3,000

$2,000 to start, $1,000 on day seven.

Paid in full
$2,500

One payment, and every dollar of it is recoverable against Elevate.

The $2,500 credit

Whatever you pay, $2,500 is credited against Elevate, Mark's $15,000 SDR team build, any time in the next twelve months.

So if you pay in full and go on to Elevate later, every dollar you spent here comes off the price. Nothing you put into this is money you can't get back into the business.

And afterwards

Why this makes hiring safe

Most founders hire their first sales rep on faith. They've never run outbound themselves, so they can't tell a good hire from a bad one, can't coach what they've never done, and can't tell whether a slow month is the rep or the market.

Do this yourself first and that problem disappears. You'll have proved the model works with your own product, your own list and your own voice. You weren't good at this. Now you are. Which means you can teach the next person, and you'll know inside a fortnight whether they're getting it.

That's what makes hiring safe. Not confidence. Evidence.

Four seats. September 2026.

Cohort one starts [DATE]. Four founders, and Mark speaks to every one of them first, because the wrong fourth person costs the other three.

If the phone has been the thing standing between your product and your pipeline, this is two weeks and it's over.

Talk to Mark

Four founders. Not twelve.